8 Steps to Create Better YouTube Videos


If you've set up your YouTube channel and are wondering why you are struggling to attract viewers and subscribers, one of the first considerations should be the quality of your YouTube videos. In order to gain free YouTube views, you want to offer high-quality content that is enjoyable for your listeners to watch and listen to. Let's take a look at some of the easiest ways to create better YouTube videos this year.

1. Consider Your Lighting

As YouTube is primarily a visual platform, you'll want to ensure your videos look professional for your viewers. Regardless of whether you are filming yourself or uploading screen recordings, ensure your videos aren't too bright or dark for your viewers to enjoy. Did you know that the average YouTube viewer decides whether they'll continue watching your video within just 20 seconds? By capturing their attention immediately with good lighting, you'll keep them returning to your channel over and again. Try to film in natural lighting, and avoid using bright, artificial lights which might make shadows appear on your face.

2. Choose The Right Microphone

While YouTube videos tend to mainly focus on the visual aspects, many individuals have YouTube on in the background while working from home. According to eMarketer, the average viewer spends 41.9 minutes on YouTube a day, but that doesn't mean they are always watching your visual content. Choosing the right type of microphone for your YouTube videos will increase the quality of your content, but you may find you need more than one microphone for your filming.

If you offer a wide variety of content that involves filming both inside and outside of your home, understand that the same option may not work for all of your videos. You don't have to spend a fortune to get a high-quality mic today, and a model like the Rode NT-USB is a simple plug-n-play USB connection mic that anyone can add to their current setup. Consider also using an external shock mount for improved sound quality.

3. Select The Right Music for Your Videos

Working hand-in-hand with your microphone, you'll want to choose great music for your videos to gain free YouTube subscribers. Find a good source of copyright-free backing tracks, such as Epidemic Sound, which offers users over 32,000 tracks and 64,000 sound clips. This can easily transform your videos and make them look much more professional. Select a catchy song to be your channel's introductory theme tune, which will set the mood for your content. For example, if you are sharing spooky ghost stories, a piece of horror music would be the best choice.

4. The Best Format for Your Uploads

If you are looking to offer your viewers high-quality content, the best option for adding a full HD video of 1080p is by uploading an MP4 file type. It should have a standard aspect ratio of 16:9, audio code of AAC-LC, between 15-20 Mbps, and have an H.264 codec. By following all of these requirements, you'll offer your viewers the best viewing experience. The 16:9 aspect ratio looks great on both mobile devices and desktop computers. It's incredibly important to offer good quality video to those watching on mobile devices, as 40.9% of YouTube watch time now takes place on mobile devices, according to eMarketer. You are basically getting free YouTube views by catering to mobile viewers, as they are such an important segment of the viewing statistics today.

5. Capture Your Audience's Attention Immediately

As we mentioned earlier, most viewers will decide whether they are going to continue to watch your video in just 20 seconds. While you may want to save some of the more exciting information for later on in your video to keep them watching, make sure you have a strong hook at the start of your video. The average video length will be dependent on the niche you are uploading within, but all videos need to have a strong introduction to avoid viewers clicking on another video in their recommended videos list.

6. Use Variety in Your Videos

There's nothing worse than a video that features a ten-minute shot of someone presenting to the camera or recording their screen. Variety is the spice of life, so you'll want to use pattern interrupts to offer more enjoyment for your viewers when watching the video. Switch up your cuts, use different angles for your shots, and add text or images to keep things more exciting. If you are doing a sit-down video, you can still zoom in and out or add fun effects to your video to add more variety.

7. Create Entertaining Content

Regardless of the topic your videos are on, people are turning to YouTube to either learn something or have fun. In fact, 82% of viewers are using YouTube for entertainment purposes, states SEMrush. Even if you are covering a more serious topic, if your videos are boring or you speak in a monotone throughout them, people are bound to switch off. SEMrush also shares that YouTube is only just a little behind Netflix in terms of the global video streaming traffic, accounting for 21% as opposed to Netflix's 26.6% in 2019. For that reason, it's important to let your personality as the host of your channel come through in each video. If it's appropriate, add a little more humor to your content, and ensure the pacing of your video is fast enough to keep viewers gripped throughout its duration.

8. The Structure of Your Video

When you are watching any form of video content, it's important that it has a clear storyline and structure. Scripts are a great tool for many YouTubers, but they aren't always the best option for certain channels. When considering how to gain more YouTube subscribers, you'll want to ensure each video has a clear beginning, middle, and end. Before filming, make sure you have a rough plan in mind of how your video is going to look when it's finished. The video should follow a logical order so your viewers aren't left wondering what's going on the whole time.

Here at YTMonster, we help YouTube channels of all sizes gain free YouTube subscribers and viewers. By following these tips above and working with our team, you can work to improve your YouTube videos and attract an audience that will remain with you for years to come.



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